Swiggy, Zomato Have A New Fight On Their Hands

What happened

Swish, which started with quick food delivery, is expanding into restaurant aggregation with its new marketplace , Swish Go. For years, Swiggy and Zomato have ruled the Indian foodtech sector with an iron fist, building vast restaurant networks and loyal customer bases that have made it difficult for new players to compete.

But the duopoly is now facing fresh competition from three directions: Rapido’s Ownly, food delivery startup Swish’s new marketplace, Swish Go, and ecommerce giant Flipkart. Ownly is already handling around 50,000 orders a day in Bengaluru and entered Hyderabad just two weeks ago.

Ecommerce giant Flipkart, too, is testing its food delivery service, Eat In, in Bengaluru. All three are entering a market where consumers are already comfortable ordering food online.