Ecommerce firms sell goods worth Rs 24k Cr in first two days of festive sales: Redseer

What happened

Ecommerce firms sell goods worth Rs 24k Cr in first two days of festive sales: Redseer, according to YourStory. India’s ecommerce platforms clocked around Rs 24,000 crore in sales in the first two days of festive season sales, with mobile phones leading by value. Redseer estimates that 6-6.5 crore shoppers participated, with fashion, electronics and appliances also seeing strong demand.

Ecommerce firms are estimated to have sold goods worth around Rs 24,000 crore in the first two days of the festive season sale, driven by growth in order volumes, with mobile phones accounting for the biggest share in value terms, according to consultancy firm Redseer Strategy Consultants. The consultancy firm estimated that shoppers placed about 8-9 crore orders across all platforms, including Amazon, Flipkart, Meesho, Ajio and many other marketplaces. Redseer Strategy Consultants, Associate Partner, Nikhil Dalal told PTI that the first two days pointed to India's festive e-commerce basket getting wider.