Samsung Highlights Physical AI Potential with Hyundai Motor Group

What happened

Samsung Electronics Vice Chairman Jun Young-hyun hosted it, while Hyundai Motor Group Vice Chairman Jaehoon Chang joined senior executives from major affiliates and their spouses. Samsung Display and Samsung Harman showed next-generation displays, integrated control units and telematics control units for the transition to software-defined vehicles (SDVs). Samsung is an electronics company based in Suwon.

Samsung Electronics said it hosted Hyundai Motor Group executives on November 9, 2026, presenting the two groups as strategic partners operating as one team and pointing to potential physical AI synergies at an HMG Appreciation Day attended by 177 people. The event at Samsung Electronics’ Seocheon training center was themed One Harmony for the Future.

“Samsung and Hyundai Motor Group are expanding the possibilities for cooperation beyond vehicle electronics, audio and batteries into future industries such as robots and energy,” Chang said.

Samsung’s physical AI case links that wider direction to its component technologies and Hyundai’s robotics and future-mobility operations. Technologies Span Vehicles and Energy Samsung’s Device Solutions division exhibited advanced automotive semiconductor technology, and Samsung SDI displayed solid-state batteries alongside cells, packs and modules for next-generation mobility.

Samsung Electro-Mechanics presented camera modules and automotive multilayer ceramic capacitors (MLCCs) as components needed for autonomous-driving systems. Samsung expects the combination of those technologies with Hyundai Motor Group’s electric-vehicle, autonomous-driving, SDV and robotics businesses to create synergies in physical AI, which applies AI and robotics in industrial settings and daily life. Existing Cooperation in Batteries and Connected Cars Samsung Executive Chairman Jay Y.