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The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI
First reported Source: Ars TechnicaLast editorial activity
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What happened
Initially launched in 2019, the Nvidia Shield TV Pro now retails for $299.99. Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately. NVIDIA is a semiconductor company based in Santa Clara.
The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media. The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it's getting more expensive. Even devices with years-old tech inside are still apparently subject to that unwritten rule.
Key facts
- Nvidia has just — announced: that the Shield TV Pro is getting $100 more expensive, effective immediately
Sources & evidence
- Ars Technica Reporting source
The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI ↗
https://arstechnica.com/gadgets/2026/10/the-7-year-old-nvidia-shield-tv-is-now-100-more-expensive-thanks-to-ai/