D2C Brand Boldfit Raises ₹400 Cr From Bharat Value Fund For Retail Expansion

What happened

D2C fitness and sportswear brand Boldfit has raised around ₹400 Cr (about $41.8 Mn) from Bharat Value Fund as part of its Series B (an early stage of company funding) funding round. The fund is a Category II AIF managed by The Wealth Company Alternates, part of Pantomath Group.

Boldfit said the investment would support nationwide retail expansion, product innovation, and manufacturing. It also plans to pursue selective acquisitions (one company buying another) to strengthen its presence and capabilities across categories.

Founded in 2018 by Pallav Bihani, Bengaluru-based Boldfit sells performance sportswear, athletic footwear, sports equipment, and fitness essentials. The startup claims to serve more than 2 Cr customers annually across India.