Affinity Labs raises $2M to build AI-powered software brands with creators

What happened

London-basedstartup Affinity Labs has raised $2 million in pre-seed funding to expand itsportfolio of creator-led software brands and further develop its AI-poweredproduct development technology. London-based startup Affinity Labs has raised $2 million in pre-seed funding to expand its portfolio of creator-led software brands and further develop its AI-powered product development technology.

The round was led by Fuel Ventures , alongside Antler , and contains a £497,787 grant from Innovate UK , part of UK Research and Innovation (UKRI). The funding also attracted angel investors from Google DeepMind, Meta and Playfair VC, as well as content creator Marcello Ascani and Devran Amaratunga Karaca, CEO of creator economy company Kyra. Founded by Edoardo Ricci (CEO), Ahmed Eltom (COO) and Sunny Panchal (CTO), Affinity Labs develops software products in partnership with content creators.