IDC: Apple gains ground as China’s smartphone shipments plunge 15.4% in Q3 2026

What happened

Apple gains ground as China’s smartphone shipments plunge 15.4% In a new report released today, IDC says that rising component costs and retail prices continue to weigh on the broader Chinese smartphone market. According to a new report from IDC, Apple’s share of smartphone shipments in China grew during Q3 2026, despite a 4.3% year-over-year decline in iPhone shipments. Apple is a software and consumer electronics company based in Cupertino.

AAPL Company iPhone IDC IDC: Apple gains ground as China’s smartphone shipments plunge 15.4% in Q3 2026 Marcus Mendes | Oct 13 2026 - 4:06 pm PT 0 Comments According to a new report from IDC, Apple’s share of smartphone shipments in China grew during Q3 2026, despite a 4.3% year-over-year decline in iPhone shipments. According to IDC, Apple accounted for 17.8% of smartphone shipments in China during Q3 2026, up from 15.8% in the year-ago period.

The gain came despite a 15.4% year-over-year decline in overall smartphone shipments in China, with Apple itself seeing a 4.3% year-over-year decline and a 15.1% drop from the previous quarter. This means that while Apple lost ground, it didn’t lose as much as most of its competitors, thus increasing its overall shipment share.

Key facts

• Apple gains ground as China’s smartphone shipments plunge 15.4% In a new report — released: today, IDC says that rising component costs and retail prices continue to weigh on the broader Chinese smartphone market