Hostinger’s Auksė Žirgulė on winning customer experience in the AI era

What happened

Žirgulė highlighted on how AI tools are changing the way businesses are built, customer expectations are changing and how experimentation is now the key to success. During a fireside chat on the inaugural day of TechSparks 2026 on October 13, Shradha Sharma, Founder and CEO of YourStory and The Bharat Project spoke with Auksė Žirgulė, VP of Product at Hostinger about the changing customer expectations as AI takes over the bulk of software building.

Žirgulė highlighted on that experimentation is now the key to building customer experience. Founders need to understand the problem they’re addressing and test their products as early as possible.

There are so many products in the market that you need to find ways to stand out." Žirgulė drove the point home using Apple as an example. "Apple didn’t invent the mobile phone or the touchscreen. What it did was deliver an exceptional customer experience.