Sega keeps game creativity human-led despite AI ideation in Crazy Taxi

What happened

Sega says game creativity will remain human-led, although its Steam disclosure for Crazy Taxi: World Tour confirms that generative AI supported ideation for background objects, with no AI-generated content included in the final game. Sega keeps game creativity human-led despite AI ideation in Crazy Taxi ⓘ Sega Sega says game creativity will remain human-led, although its Steam disclosure for Crazy Taxi: World Tour confirms that generative AI supported ideation for background objects, with no AI-generated content included in the final game.

Rahim Amir Noorali , Published 10/13/2026 AI Game Releases Gaming Sega now says that it won’t hand creative work to AI, but the company already used it in Crazy Taxi: World Tou r for ideation. The company says it’s being cautious with AI, but Sega’s stance seems more like a policy statement than a ban, since it has already tested the technology in Crazy Taxi: World Tour , which is available on Steam.

In an interview with Nikkei xTrend, Sega executive Tsuyoshi Saito said Sega will not entrust the creative aspects of its IPs and games to AI, even as the company already operates with it in publishing, corporate departments, and to generate business ideas. The statement seems more administrative than technical.