EU forces Amazon to make it easier to cancel Prime subscriptions in Europe

EU forces Amazon to make it easier to cancel Prime subscriptions in Europe
Illustration by Alex Castro / The Verge

Amazon has agreed to simplify the process of canceling Prime in Europe, meaning customers in the region will be able to end their subscription in just two clicks, the European Commission has announced. The changes, which were implemented as of July 1st, should bring to an end the “multiple pages” filled with “distracting information” and “unclear button labels” that Amazon has previously used to add friction to the cancellation process.

The European Commission says the changes apply to the European Union and European Economic Area. Despite the UK having left the former as of the beginning of 2020, The Guardian reports that UK subscribers will also benefit from the two-click unsubscribe process. But when contacted for comment, a…

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